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Are you getting all the value from your media investment?

Media audits are essential tools that help businesses improve their marketing efforts by accurately evaluating how well their media channels are performing and making better-informed decisions about how to improve their media investments.

Indaru’s media auditing services

Indaru offers several media auditing services to businesses like yours. Whether you need just one area audited or your full media investment audited, we offer critical evaluations in the following areas:

SEM

A SEM audit is a thorough analysis of your company’s Google Ads campaigns. This includes an assessment of your keyword match types, negatives, ad copies, landing pages, audiences, extensions and overall campaign structure.

SEO

By auditing your website’s SEO implementation and strategy, you can ensure that your site is optimized for higher search engine ranking and visibility. We will analyze topics like crawling or indexing issues, identify keywords with high traffic potential, WPO, structured data etc.

Programmatic

Programmatic audits evaluate all aspects of your campaign including budget allocation, targeting strategy, ad placements, creatives/copy, performance metrics, audiences evaluations, viewability, OMP vs PMPs and more.

Analytics

A GA4 audit is designed to ensure the data you are analyzing via your Google Analytics account is accurate in order to make informed business and marketing decisions. We look at how data is collected and stored within GA4, as well as any customisations which have been made.

Amazon

An Amazon PPC audit is an analysis of your company’s current Amazon advertising strategy, specifically related to the performance of your campaigns and ads. As part of the Amazon audit we will evaluate your keyword strategy, your SEO, your KPIs and your account configuration and structure.

Paid Social

A paid social ad audit is a comprehensive review of your organization’s paid social media campaigns in platforms such as Facebook, Instagram or TikTok. We will review the structure of your accounts, which audiences are you targeting, the performance of your creatives, your bidding strategy, the KPIs choosen to evaluate the performance etc.

Marketing Tech stack evaluation

Your MarTech stack provides the tools that are necessary to execute your digital marketing strategy. The set-up of the right MarTech stack can help you unlock the full potential of your media investment, but it’s important to regularly review and optimize it to ensure your are extracting all the value of what your are paying for.

Media audit outcomes

A media audit is a process used to evaluate your organization’s current media buying strategy and make recommendations for improvement, for both in-house and outsourced media teams. A digital marketing audit will offer assurance that you are getting the most out of your media investments by evaluating the performance of media agencies or in-house teams to determine whether there are areas in which they are falling short and what improvements can be made. These types of improvements could include budget and bidding adjustments, targeting options and ad creative among other optimisations.

Get independent fact-based advice and insights about how to optimize your media budget with media audits.

The scope of a media audits

Media auditors provide a competitive advantage to advertisers by being able to track the performance of your advertisements across different media channels to determine which channels contribute most to your ROI and which require some work.

Media audit outcomes will vary depending on the scope of the audit and the objectives of the audit. Generally, an audit will include a review of the media channels used, the overall media spend, the effectiveness of the messaging and creative, the targeting and targeting strategies used, and the overall return on investment. The outcome of the audit should provide clear insights into the effectiveness of the media campaigns and provide recommendations for improvement. Thanks to the media audits, you will be able to:

1. Establish a baseline measurement of media performance.

2. Assess the effectiveness of media campaigns.

3. Identify key opportunities to optimize media investments.

4. Analyze media delivery, reach, and frequency.

5. Compare and contrast media performance across channels.

6. Evaluate the effectiveness of targeting tactics.

7. Identify areas for improvement within media campaigns.

8. Track changes in consumer behaviors and interests.

9. Monitor media spend and ROI.

10. Benchmark performance against competitors.

Media Audits

A media audit provides an in-depth review of a business’s media channels, allowing them to see what is working and what is not. It can help identify areas of improvement, identify opportunities for growth, and develop a plan for better media utilization.

Audits can also help businesses understand the impact of different media channels on their overall marketing strategy. By regularly conducting media audits, businesses can gain valuable insights into their target audience, the effectiveness of their media channels, and the performance of their campaigns. This data can then be used to develop more effective strategies, optimize their media spend, and ensure their content is reaching the right audience.

Media audits can also help businesses identify areas where they can save money, such as by reducing ineffective ad placements or reducing the number of channels they are using. Audits can also reveal issues with content placement, allowing businesses to make changes that will increase the visibility and impact of their content.

Overall, media audits are a worthwhile investment for any business or organization looking to optimize their media spend and maximize their marketing efforts. By regularly conducting media audits, businesses can gain valuable insights and make informed decisions that will lead to greater success in their marketing endeavors.

With a solid understanding of the media environment, Indaru is positioned to help you optimize your campaigns.

Why choose us

As independent consultants, we bring a wealth of experience and knowledge to the table. We understand the latest trends and technologies, and we can help you navigate the ever-changing landscape of media and marketing.

We’re results-driven and our number one priority is helping you achieve your marketing goals. Whether you want to increase brand awareness, drive traffic to your website or boost sales, we’ll work tirelessly to help you reach your targets.