media & data advisors
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We can help you take your marketing efforts to the next level. Leverage data to save time and resources
We believe that data should drive decision-making, so our goal is to empower you to use data and technology to your advantage so that you can create successful campaigns with the most optimal allocation of resources. We bring innovative solutions to the questions that keep you up at night:
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Data & Media Experts
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Saturation Curves in MMM: understanding concepts like diminishing returns As businesses seek to optimize their marketing efforts, it's essential to understand the relationship between marketing spend and performance. One approach is to use saturation curves in...
Usage of geo experiments to measure marketing effectiveness In this article, you will learn about how to set an incrementality testing experiment that uses geolocation data instead of cookies. Geo experiments allow companies to measure the impact and...
In today's beauty-conscious world, the cosmetics industry is experiencing remarkable growth, driven by evolving consumer preferences, technological advancements, and increasing emphasis on self-care. As the global demand for cosmetic products continues to soar, with...