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The importance of Marketing Mix Modeling in the new age of digital ad measurement Marketing Mix Model (MMMs) is making a comeback in media measurement. One of the reasons for the resurgence of MMM is due to fundamental changes to digital advertising. For example,...
This article explores the importance of understanding consumer behaviors in the automotive industry and how it can help companies improve the effectiveness of their advertising campaigns. With research showing that purchasing a car is a group decision, automotive companies need to take a more holistic approach to their marketing efforts and target not just the individual who will be driving the car, but also their family members who may be involved in the decision-making process. In addition, building brand loyalty is crucial for companies, as existing car users are more likely to purchase a new vehicle. By leveraging Marketing Mix Modelling and Data Science, companies can analyze customer data and tailor their marketing efforts accordingly, and Indaru specializes in providing these services to help automotive companies stay competitive in the ever-evolving industry.
A Customer Data Platforms (CDP) is a powerful tool for businesses to collect, unify, and analyze customer data from multiple sources in real-time. With a CDP, businesses can gain valuable insights into their customers’ behaviors, preferences, and interactions, which can help them improve customer experiences and drive revenue growth.
Fraud Detection: How Machine Learning Can Help Reduce Marketing Expenses and Increase ROI As technology advances, fraudsters are finding new ways to exploit vulnerabilities in the system to engage in fraudulent activities. These activities include chargeback fraud,...
What is Media Mix Modeling? Media mix modeling is a statistical method used to measure the impact of marketing and advertising campaign. This method illuminates how the 4Ps of the marketing mix - product, price, place, and promotion - contribute to a specific goal. By...
The world of customer service is rapidly changing. The modern businesses are taking full advantage of the advances in artificial intelligence (AI) and machine learning (ML) to provide their customers with 24/7 personalized support. ML-powered chatbot represents the...
Image Recognition: A Powerful Tool for Social Media Advertising Social media advertising is becoming more competitive. Marketers are constantly looking for ways to improve their targeting and personalization techniques. One of the best ways to do this is through...
As technology advances, companies will be able to personalize their marketing efforts to target specific individuals and demographics
The Pet Food Industry's future is at risk as Gen Zs have low interest in pet ownership and low awareness in brands. Want to find out more? Check our report! Click here to download: Pet Food Industry. The pet food industry is a rapidly growing sector that encompasses...