Reduce CO2 & improve the
ROI of your campaigns
- Robust: ISO certified CO2 calculator
- Performance: Reduce CO2, Improve ROI
- Holistic: Report both advertisement and web emissions
Reduce CO2 & improve the
ROI of your campaigns
- Robust: ISO certified CO2 calculator
- Performance: Reduce CO2, Improve ROI
- Holistic: Report both advertisement and web emissions
Learn more about EcoMetrics
Measurement
Where media ROI meets planet ROI. Measure both, improve both.
Every click, impression, and ad dollar spent leaves a CO2 footprint. With EcoMetrics’ Ad Emissions Calculator, discover the hidden environmental cost of your digital campaigns—and turn insights into action. Measure CO₂ emissions across platforms, analyze performance of each placement, and uncover opportunities to reduce waste without sacrificing ROI.
Learn more about EcoMetrics
Measurement
Where media ROI meets planet ROI. Measure both, improve both.
Every click, impression, and ad dollar spent leaves a CO2 footprint. With EcoMetrics’ Ad Emissions Calculator, discover the hidden environmental cost of your digital campaigns—and turn insights into action. Measure CO₂ emissions across platforms, analyze performance of each placement, and uncover opportunities to reduce waste without sacrificing ROI.
Optimization
Cut carbon, boost conversions
With EcoMetrics’ Ad and Web CO2 calculator, quickly identify the main drivers of CO2, that also produce the least conversions, allowing you to optimize both campaign performance and emissions. Similarly, find the best performing sites that produce the least CO2, which can be scaled accordingly.
Optimization
Cut carbon, boost conversions
With EcoMetrics’ Ad and Web CO2 calculator, quickly identify the main drivers of CO2, that also produce the least conversions, allowing you to optimize both campaign performance and emissions. Similarly, find the best performing sites that produce the least CO2, which can be scaled accordingly.
Reporting
Scope 3 reporting is here. Are you ready?
Governments around the world are passing legislation to mandate the measurement and reporting of Scope 3 emissions, which includes digital media.
Corporate Sustainability Reporting Directive (CSRD)
Companies with more than 500 employees must report Scope 3 emissions by 2025
Singapore Mandatory Climate Related Disclosures
All listed companies in Singapore to report Scope 3 emissions by 2026
UAE Federal Decree-Law No. (11) of 2025
Reporting and verification of emissions through a national system in the UAE, with disclosure of Scope 3 by 2026
Reporting
Scope 3 reporting is here. Are you ready?
Governments around the world are passing legislation to mandate the measurement and reporting of Scope 3 emissions, which includes digital media.
Corporate Sustainability Reporting Directive (CSRD)
Companies with more than 500 employees must report Scope 3 emissions by 2025
Singapore Mandatory Climate Related Disclosures
All listed companies in Singapore to report Scope 3 emissions by 2026
UAE Federal Decree-Law No. (11) of 2025
Reporting and verification of emissions through a national system in the UAE, with disclosure of Scope 3 by 2026
Compliance
Globally compliant carbon measurement
EcoMetrics is recognized by industry leaders for its commitment to accurate and compliant carbon measurement, adhering to ISO 14067 and Ad Net Zero frameworks. Become part of the movement towards a more sustainable digital future with EcoMetrics.
Compliance
Globally compliant carbon measurement
EcoMetrics is recognized by industry leaders for its commitment to accurate and compliant carbon measurement, adhering to ISO 14067 and Ad Net Zero frameworks. Become part of the movement towards a more sustainable digital future with EcoMetrics.
Key Features & Benefits
Comprehensive CO₂ Tracking Across All Digital Platforms
EcoMetrics measures the carbon footprint of your digital advertising across Google Ads, Meta, YouTube, Programmatic, and more. Get a complete, platform-wide view of your emissions to make informed decisions on sustainable media investments.
User-Friendly Interface for Effortless Emission Monitoring
Designed for marketers, not scientists; EcoMetrics simplifies sustainability reporting. Easily visualize CO₂ emissions, track trends, and generate insights with an intuitive dashboard, making sustainability accessible and actionable.
Optional Website Plugin for Real-Time Carbon Footprint Display
Enhance transparency with an optional website plugin that calculates and displays your website’s live CO₂ emissions. Show your sustainability efforts in real time and differentiate from competitors by leading in environmental responsibility.
Aligned with International Sustainability Standards
EcoMetrics follows globally recognized frameworks, ensuring compliance with ISO 14067, and Ad Net Zero Guidelines. Our methodology is backed by industry standards, providing you with trustworthy and actionable carbon impact assessments.
Who is EcoMetrics for?
EcoMetrics is designed for companies of all sizes and industries looking to measure and reduce their digital carbon footprint
Companies worldwide looking for accurate emissions tracking tailored to different markets
Businesses required to include CO₂ reporting in their non-financial reports
Companies committed to sustainability that want to lead the way in transparency and impact reduction
ISO certification
ISO certified for both web and advertising emissions measurement
ISO certified for web emissions measurement
ISO certified for advertising emissions measurement
EcoMetrics is recognized by industry leaders for its commitment to accurate and standardized carbon measurement, holding ISO 14067 certifications for both website emissions tracking and digital advertising footprint measurement. These certifications ensure that our methodology meets the highest international sustainability standards, helping businesses measure, report, and optimize their environmental impact with confidence
The Carbon Impact of Digital Activity
70 tns
of CO2 emissions are produced by the average single digital ad campaign
(Cepsa, 2023)
3,5%
of global CO2 emissions are produced by digital activity
(Cepsa, 2023)
32%
of an average persons CO2 emissions are from watching and receiving digital advertisements
(Cepsa, 2023)
Contribution of CO2 emissions per industry
Digital advertising is a major, yet often overlooked, contributor to global CO₂ emissions. At 3,5%, its footprint surpasses industries like shipping and aviation (Cepsa, 2023). EcoMetrics helps businesses measure and reduce their digital carbon impact, making sustainability a reality in advertising
Who is EcoMetrics for?
EcoMetrics is designed for companies of all sizes and industries looking to measure and reduce their digital carbon footprint
Companies worldwide looking for accurate emissions tracking tailored to different markets
Businesses required to include CO₂ reporting in their non-financial reports
Companies committed to sustainability that want to lead the way in transparency and impact reduction
ISO certification
ISO certified for both web and advertising emissions measurement
ISO certified for web emissions measurement
ISO certified for advertising emissions measurement
EcoMetrics is recognized by industry leaders for its commitment to accurate and standardized carbon measurement, holding ISO 14067 certifications for both website emissions tracking and digital advertising footprint measurement. These certifications ensure that our methodology meets the highest international sustainability standards, helping businesses measure, report, and optimize their environmental impact with confidence
The Carbon Impact of Digital Activity
70 tns
of CO2 emissions are produced by the average single digital ad campaign
(Cepsa, 2023)
3,5%
of global CO2 emissions are produced by digital activity
(Cepsa, 2023)
32%
of the average person’s CO2 emissions are from watching and receiving digital advertisements
(Cepsa, 2023)
Contribution of CO2 emissions per industry
Digital advertising is a major, yet often overlooked, contributor to global CO₂ emissions. At 3,5%, its footprint surpasses industries like shipping and aviation (Cepsa, 2023). EcoMetrics helps businesses measure and reduce their digital carbon impact, making sustainability a reality in advertising
Infographics
CO2 emissions per industry infographics
With EcoMetrics, we created detailed infographics showcasing the digital CO₂ emissions of leading companies across various industries. Curious about your industry’s impact? Click the button below to explore the report
Infographics
CO2 emissions per industry infographics
With EcoMetrics, we created detailed infographics showcasing the digital CO₂ emissions of leading companies across various industries. Curious about your industry’s impact? Click the button below to explore the report
Sustainability Across Every Media Channel
(Work in Progress)
Digital
TV
Radio
Production
Events
Report & Measure CO2 with EcoMetrics
Book a demo today, and discover how EcoMetrics can help your brand lead sustainably
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Understand the impact of each media channel on your sales. Optimize your budget to drive the best ROI possible, and forecast sales with various marketing scenarios