Según un estudio, el 76 % de los consumidores se sienten frustrados por las empresas que no ofrecen experiencias personalizadas, mientras que el 71 % espera personalización. Esto destaca el cambio en los hábitos de compra de los consumidores y la urgente necesidad de...
Consejos para mejorar los anuncios de YouTube de tu negocio YouTube es una de las plataformas más populares de contenido de video, con millones de usuarios en todo el mundo. Como resultado, los anuncios de YouTube se han convertido en una forma cada vez más...
This article explores the importance of understanding consumer behaviors in the automotive industry and how it can help companies improve the effectiveness of their advertising campaigns. With research showing that purchasing a car is a group decision, automotive companies need to take a more holistic approach to their marketing efforts and target not just the individual who will be driving the car, but also their family members who may be involved in the decision-making process. In addition, building brand loyalty is crucial for companies, as existing car users are more likely to purchase a new vehicle. By leveraging Marketing Mix Modelling and Data Science, companies can analyze customer data and tailor their marketing efforts accordingly, and Indaru specializes in providing these services to help automotive companies stay competitive in the ever-evolving industry.
A Customer Data Platforms (CDP) is a powerful tool for businesses to collect, unify, and analyze customer data from multiple sources in real-time. With a CDP, businesses can gain valuable insights into their customers’ behaviors, preferences, and interactions, which can help them improve customer experiences and drive revenue growth.
El futuro de la industria de alimentos para mascotas está en riesgo ya que la Generación Z tiene poco interés en tener mascotas y poca conciencia en las marcas. Quieres saber más? ¡Consulta nuestro informe! Haga click aquí para descargar: Pet Food...