Drive more sales with
the same marketing spend
- 3x more affordable than traditional MMMs
- Robust mathematical modeling
- 100% data privacy
Drive more sales with
the same marketing spend
- 3x more affordable than traditional MMMs
- Robust mathematical modeling
- 100% data privacy
Join the companies that rely on AITA
“My overall experience with AITA has been exceptional. It has revolutionized the way we approach data analysis, providing us with clear and actionable insights that have positively impacted our business decisions. I would highly recommend AITA to any organization looking to enhance their data analysis capabilities.”
“AITA has been a great addition to our marketing toolkit. It provides insights and strategies that help us get the most out of our advertising investments. The speed, ease of use, and affordability compared to traditional marketing consultancy make it a must-have for any marketing leader looking to drive results.”
“AITA’s accuracy is excellent. I was surprised at how powerful and accurate AITA is at estimating the effect of media investments. It’s easy to use, has a simple UI designed for marketing people in mind, and a strong data model for attribution, allowing us to see the effect on sales of different media mix scenarios.”
“My overall experience with AITA has been exceptional. It has revolutionized the way we approach data analysis, providing us with clear and actionable insights that have positively impacted our business decisions. I would highly recommend AITA to any organization looking to enhance their data analysis capabilities.”
Matteo B.
Co-founder
“AITA has been a great addition to our marketing toolkit. It provides insights that help us get the most out of our advertising investments. The ease of use, and affordability compared to traditional MMMs make it a must-have for any marketing leader looking to drive results.”
Michiel D.
CMO
“AITA performs excellently. I was surprised at the power and level of accuracy the tool has for estimating the effect of media investments. It has a simple interface, and utilizes a strong data model for attribution, allowing us to work with different marketing scenarios.”
Germán G.
Brand Activation Manager
Learn more about
Learn more about
Measure media effectiveness
Use AITA to effectively measure the impact of each of your media channels, from paid social to billboards, and even external factors such as sports events
- Measure the ROI of each media channel
- Understand effect of external factors
- Quantify short and long term effects of media
Optimize media spend
Use AITA’s advance machine learning algorithms to find the best media plan
- Optimize budget allocation per channel
- Apply custom budget constraints
- Independent & unbiased recommendations
Forecast media mix impact
Use AITA to effectively measure the impact of each of your media channels, from paid social to billboards, and even external factors such as sports events
- Forecast orders given budget scenarios
- Understand how each variable affects your sales
- Run what-if scenarios for your marketing plan
Who is AITA for?
AITA is for all size of businesses in any industry. Whether you’re in retail, finance, tech, or beyond, AITA adapts to your unique needs, helping you optimize your marketing strategies
Business Owners looking to uncover the true impact of each their advertising channels and maximize ROI
CMOs focused on optimizing their media budget to drive more sales and deliver long-term value
Companies of all sizes aiming to gain actionable insights from their marketing performance
Measure media effectiveness
Use AITA to effectively measure the impact of each of your media channels, from paid social to billboards, and even external factors such as sports events
- Measure the ROI of each media channel
- Understand effect of external factors
- Quantify short and long term effects of media
Optimize media spend
Use AITA’s advance machine learning algorithms to find the best media plan
- Optimize budget allocation per channel
- Apply custom budget constraints
- Independent & unbiased recommendations
Forecast media mix impact
Utilize AITA’s forecasting tool to plan for achieving your marketing objectives and adapting to various demand scenarios with precision and confidence
- Forecast orders given budget scenarios
- Understand how each variable affects sales
- Run what-if scenarios for your marketing plan
Who is AITA for?
AITA is for all size of businesses in any industry. Whether you’re in retail, finance, tech, or beyond, AITA adapts to your unique needs, helping you optimize your marketing strategies
Business Owners looking to uncover the true impact of each their advertising channels and maximize ROI
CMOs focused on optimizing their media budget to drive more sales and deliver long-term value
Companies of all sizes aiming to gain actionable insights from their marketing performance
Who is AITA for?
AITA is for all sizes of businesses in any industry. Whether you’re in retail, finance, tech, or beyond, AITA adapts to your unique needs, helping you optimize your marketing strategies
Business Owners looking to uncover the true impact of each their advertising channels and maximize ROI
CMOs focused on optimizing their media budget to drive more sales and deliver long-term value
Companies of all sizes aiming to gain actionable insights from their marketing performance
Key Features & Requirements
Unlimited Variables
AITA empowers you to analyze your marketing performance like never before by allowing the use of an unlimited number of variables. Whether it’s media spend, seasonal trends, competitor actions, pricing, or promotions, AITA seamlessly integrates all data points into its advanced algorithms. This flexibility ensures precise, actionable insights tailored to your unique business needs.
Cookieless
AITA is designed for a privacy-first world, delivering powerful marketing insights without relying on cookies. Instead of customer data. With AITA you can navigate the cookieless future confidently, optimizing your campaigns and budgets while maintaining user privacy. Experience accurate, data-driven results without compromising on compliance or trust.
Affordable SaaS Model
With AITA’s straightforward subscription model, you gain access to cutting-edge analytics without the hefty price tag of traditional solutions. As a SaaS platform, the tool provides unmatched flexibility and complete transparency, putting you in full control of your data. Access insights anytime, customize analyses to fit your needs, and trust that your data stays secure and private.
Minimum requirements
AITA delivers the best results when the company meets the following criteria:
- Monthly average marketing spend of 40,000 EUR or more
- At least 2 years of historical marketing investment data
- Weekly data granularity as a minimum, with daily preferred
What business questions can be answered with AITA?
■ Which media channels (e.g. television, radio, digital, print) are generating the most sales?
■ What is the return on investment (ROI) for each media channel?
■ Which media works best for ROI in the short term vs long term?
■ How should I allocate my marketing budget between different media channels to maximize overall campaign effectiveness?
■ What is the effect of long-term advertising on my sales?
■ When should I invest to obtain better results?
■ What are my sales going to be based on the different media investment scenarios?
■ At what investment do they stop being efficient?
■ How many incremental sales are the promotions bringing me?
■ Which promotion has worked best?
■ Which message worked best?
■ How do price increases and decreases affect my sales?
■ How does the activity of my competitors affect my sales?
■ What is the effect of heat waves, or football or certain events on my sales?
■ What is the intrinsic seasonality of my market?
■ How will my sales in the market increase or decrease if I did not advertise?
| AITA | Classic Managed Service | Open Source Libraries | Cookie Based Attribution | |
| MMM available within 24 hours |  |  | | |
| Weekly updates provided | | | | |
| Self-service option | | | | |
| Contribution for both offline & online activities | | | | |
| Long term effect of marketing | | | | |
| Accessible pricing | | | | |
| Dynamic budget allocator | | | | |
| Easy to use UI | | | | |
Drive more sales with AITA
Book a demo today, and discover how AITA can help your brand make the most out of its marketing budget
Drive more sales with AITA
Book a demo today, and discover how AITA can help your brand make the most out of its marketing budget