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From Offsetting to Reduction-by-Design: The New Corporate Standard For years, the corporate response to the environmental impact of digital advertising was reactive. Large advertisers relied on carbon offsetting, purchasing credits to compensate for emissions...
In 2026, the intersection of sustainability and profitability is no longer a theoretical debate. It is an operational requirement. For large advertisers, the challenge has evolved from simply “going green” to identifying how carbon inefficiency acts as a direct drain...