Data & Analytics

What is Media Mix Modeling? Media mix modeling is a statistical method used to measure the impact of marketing and advertising campaign. This method illuminates how the 4Ps of the marketing mix - product, price, place, and promotion - contribute to a specific goal. By...

The world of customer service is rapidly changing. The modern businesses are taking full advantage of the advances in artificial intelligence (AI) and machine learning (ML) to provide their customers with 24/7 personalized support. ML-powered chatbot represents the...

Image Recognition: A Powerful Tool for Social Media Advertising Social media advertising is becoming more competitive. Marketers are constantly looking for ways to improve their targeting and personalization techniques. One of the best ways to do this is through...

As technology advances, companies will be able to personalize their marketing efforts to target specific individuals and demographics