Drive more sales with the same marketing mix modeling budget
Comprehensive Solution
Rigorous Approach
Objective Recommendations
In-House Version
Cost-efficient
What questions can be answered with AITA®?
Do you know our EcoMetrics® platform?
Discover how AITA® can transform your approach.
Drive more sales with the
same marketing spend
Experience AITA® : the most cost-efficient, comprehensive,
and marketing team friendly Marketing Mix Model (MMM)
that puts you in full control of your media optimization
Empower your marketing with three interconnected algorithms for a complete analysis: media impact measurement, budget optimization, and sales forecasting.
Backed by state-of-the-art machine learning algorithms, AITA®, our marketing mix modeling solution was carefully developed by world class data science experts.
Indaru operates independently, free from affiliations with agencies, tech vendors, or ad platforms, ensuring unbiased insights and zero conflicts of interest
AITA® Direct offers companies an in-house SaaS solution, granting data ownership, full transparency, and increased speed for empowered decision-making through media mix modeling
AITA® Direct's affordable monthly SaaS subscription ensures cost efficiency, with a swift return on investment for companies
Empower your marketing with three interconnected algorithms for a complete analysis: media impact measurement, budget optimization, and sales forecasting.
Backed by state-of-the-art machine learning algorithms, AITA® was carefully developed by world class data science experts.
Indaru operates independently, free from affiliations with agencies, tech vendors, or ad platforms, ensuring unbiased insights and zero conflicts of interest
AITA® Direct offers companies an in-house SaaS solution, granting data ownership, full transparency, and increased speed for empowered decision-making
AITA® Direct's affordable monthly SaaS subscription ensures cost efficiency, with a swift return on investment for companies
In a cookieless landscape, Marketing Mix Models (MMM) become invaluable for assessing marketing effectiveness using alternative data sources.
AITA® leverages cutting edge marketing mix modeling techniques, incorporating all relevant marketing data, such as price changes, promotions, and the long term effect of media, making measurements as accurate as possible with no customer data required.
What questions can be answered with AITA® ?
■ Which media channels (e.g. television, radio, digital, print) are generating the most sales?
■ What is the return on investment (ROI) for each media channel?
■ Which media works best for ROI in the short term vs long term?
■ How should I allocate my marketing budget between different media channels to maximize overall campaign effectiveness?
■ When should I invest to obtain better results?
■ What are my sales going to be based on the different media investment scenarios?
■ At what investment do they stop being efficient?
■ Which promotion has worked best?
■ Which message worked best?
■ How do price increases and decreases affect my sales?
■ What is the effect of heat waves, or football or certain events on my sales?
■ What is the intrinsic seasonality of my market?
■ How will my sales in the market increase or decrease if I did not advertise?
| AITA® | Classic Managed Service MMM | Open Source Libraries | Cookie Based Attribution | |
| MMM available within 24 hours |  |  | | |
| Weekly updates provided | | | | |
| Self-service option | | | | |
| Contribution for both offline & online activities | | | | |
| Long term effect of marketing | | | | |
| Accessible pricing | | | | |
| Dynamic budget allocator | | | | |
| Easy to use UI | | | | |
